SEO vs SEM: What’s the Difference And Which One Should You Use in 2026?
Quick Summary SEO vs SEM comes down to long-term authority versus immediate visibility. SEO builds sustainable organic traffic, trust, and AI Overview eligibility over time, while SEM delivers instant results through paid ads. In 2026, high-performing brands use SEO for compounding growth and SEM to capture short-term, high-intent demand. Search visibility is no longer just…